I love this style…. John French was an iconic Fashion Photographer in the 1950′s and 1960′s. London based he photographed the most famous people of the time. His stunning images appeared in virtually every newspaper and magazine. A Society photographer many of his subjects were famous debutants, using assistants such as David Bailey and Terence Donovan he quickly became the IT photographer of the time.
Post WW2 two men defined French fashion, Christian Dior and his illustrator Rene Gruau, The New Look was born.
Gruau illustrated the work of Balmain, Balenciaga, Schiaparelli, and Lanvin. Turning the spirit of their creations into by the 1950’s and 60’s their brand images.
Advertising beckoned such as this ad for Air France.
This for Jean Renoir’s film CanCan.
This for the French Riveria.
Glamorous movie star images.
Why would anyone want to buy stocks and shares when you could buy these?
It is hard to pick favourites I love them all!
I feel completely overcome by the shockingly beautiful lines and spareness of composition. He was a genius.
There were exhibitions at the Paris Musée du Costume in 1989 and Musée de la Publicité in 1999. His birthplace, Rimini on the Italian Riviera, has a permanent collection in its city museum. The Fabulous Rene Gruau 1909-2004.