Boru Aksu SS10

25^th London Fashion Week Anniversary: I was waiting for the fashion designers coming back “ home” after years of absence, front rows full again by big fashion industry names ( Anna Wintour, Vogue USA & Franca Sozzani, Vogue ITALIA in primis) , celebrities, sumptuous parties.

Basso Brooke SS10

And show after show, the feeling I had was that the “Londoners” decided to celebrate this important event on the runway as well, catalysing the crowd.

Issa SS10

It is impossible the attention of the viewers has not been attracted by the singularity of fabrics: they take life building the silhouette garments, in particular little dresses, creating optical effects extremely intriguing.

Louise Goldin SS10

Bristling with stiff pleats Louise Goldin

Matthew Williamson SS10

and embellishments  MATTHEW WILLIAMSON

Danielle Scutt SS10

overlaid with tulle (DANIELLE SCUTT, BORA AKSU)

Mary Katrantzou SS10

Experimenting new high technology to enhance the “ wet- look” ( BASSO & BROOKE, MARY KATRANTZOU)

Jonathan Saunders SS1-

Or digital printed in a Lichtenstein effect ( JOSH GOOT, JONATHAN SAUNDERS)

ERDEM SS10

Or 3- D embroidered with flowers ( ERDEM).

Leaving you hypnotized by this new fashion illusion.

Giorgia Musci is trend researcher and Fashion Stylist giorgiamusci.com

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