New lingerie & concept store, Apartment C is set to surprise London’s Marylebone High Street, when it opens its doors on March 26th 2009.
Uber Stylish Owner Kenya Cretegny who I met at London Fashion Week said: “For me Apartment C is about hanging out in a cool apartment in your knickers, drinking Hendrick’s Gin out of a tea cup and reading The Last Tango in Paris out loud! It’s a mix of decadence, retro chic and surprise”.
Set in a black and gold backdrop of Art Deco and 1960s furniture, discover a mix of whimsical lace lingerie, silk loungewear and hot new exclusive labels – as well as range of Parisian perfumes, costume jewellery, hand-picked vintage novels and fashion books. Hidden at the back in the library, customers can enjoy a gin and tonic from an original 1930’s cocktail cabinet.
The interior of the store is as exciting as the stock.
Apartment C, 70 Marylebone High Street, London W1
Exclusive and new lingerie labels include American labels, The Lake and Stars and VPL. From Europe, Apartment C will be featuring innovative Dutch label Marlies Dekkers, launching Wundervoll label from Berlin, and the French lacy loungewear label Elise Aucoutourier. UK highlights range from Made by Nikki, Alöe to Eco Boudoir. Also on sale are key pieces from Princess Tam Tam and Damaris. The store is organised into two separate rooms, The Lounge and The Library. Customers enter into the Lounge, where a range of pretty printed lingerie and hand-crafted bras are displayed under vintage chandeliers, set against black walls. The range of Parisian perfumes & body products can be found in an original Louis XV wardrobe.
Fancy a laid back experience Gin and Tonic in a 1930’s original bar while you peruse the books and underwear? Sounds cool to me.
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2 Comments
Looks like a fun place to go!
SEXY!DOMINIC LE HAUSSE DE LA LOUVIERE THANKS GABRIELLE FOR SPENDING A WEEK STYLING SARAH ESPECIALLY AS YOU ARE THE ALEXA WORLD TOP RANKED STYLIST SHE LOOKED STUNNING